From literacy to action: A Knowledge-Attitude-Practice (KAP) modelperspective on new media literacy, risk perception of fake news,and information verification
- 2025년 11월 28일
- 1분 분량
Abstract
With individuals increasingly acting as independent agents in the new medialandscape, their online behavior has become critical in shaping the informa-tion environment. This study employs the Knowledge-Attitude-Practice (KAP)model, a behavioral framework often used in public health communication,to examine how New Media Literacy (NML) influences information verifica-tion behavior through risk perception of fake news, using structural equationmodeling (SEM). Consistent with the KAP framework, the combination ofknowledge (NML) and attitude (risk perception) significantly enhanced indi-viduals’ tendency to verify information. Moreover, within NML, critical con-sumption skills exerted both direct and indirect effects on informationverification through risk perception, whereas critical prosumption skillsshowed only a direct effect. These findings suggest that media consumptionskills may play a comparatively greater role in shaping individuals’ informa-tion verification behavior. By adapting a public health communication frame-work to the context of digital media use, this study contributes to theory-building in media effects research and offers practical insights for designingtargeted media literacy interventions in response to the evolving dynamicsof new media technologies.
출처
Lee, E. H., Lee, T., & Noh, H. H. (2025). From literacy to action: A Knowledge-Attitude-Practice (KAP) model perspective on new media literacy, risk perception of fake news, and information verification. Atlantic Journal of Communication, 1-15.