From literacy to action: A Knowledge-Attitude-Practice (KAP) modelperspective on new media literacy, risk perception of fake news,and information verification
Abstract
With individuals increasingly acting as independent agents in the new medialandscape, their online behavior has become critical in shaping the informa-tion environment. This study employs the Knowledge-Attitude-Practice (KAP)model, a behavioral framework often used in public health communication,to examine how New Media Literacy (NML) influences information verifica-tion behavior through risk perception of fake news, using structural equationmodeling (SEM). Consistent with the KAP framework, the combination ofknowledge (NML) and attitude (risk perception) significantly enhanced indi-viduals’ tendency to verify information. Moreover, within NML, critical con-sumption skills exerted both direct and indirect effects on informationverification through risk perception, whereas critical prosumption skillsshowed only a direct effect. These findings suggest that media consumptionskills may play a comparatively greater role in shaping individuals’ informa-tion verification behavior. By adapting a public health communication frame-work to the context of digital media use, this study contributes to theory-building in media effects research and offers practical insights for designingtargeted media literacy interventions in response to the evolving dynamicsof new media technologies.
출처
Lee, E. H., Lee, T., & Noh, H. H. (2025). From literacy to action: A Knowledge-Attitude-Practice (KAP) model perspective on new media literacy, risk perception of fake news, and information verification. Atlantic Journal of Communication, 1-15.